The Real name was Giuliana Coen, but everyone knows her like Roberta di Camerino.
Giuliana relied on the extraordinary craftsmanship of Venice to create one of the only major brands in the region. This craftsmanship was mixed with the neo-baroque style that would become her famous hallmark. “Soprarizzo” velvets woven in the dark on ancient looms, until Roberta di Camerino was used only for ecclesiastical clothing and furnishings. For the first time they have been decoded with new colors for her creations. This was a big new in fashion system.
Roberta di Camerino has acquired international fame for its production of fashion accessories and clothes, in particular suits with trompe-l’œil style motifs, belts, scarves and bags in velvet with green, red and blue compartments and embroidered in gold and coats of arms.
Let’s not forget that Giuliana had to flee to Switzerland because of the racial laws. It was right there that she started working on her bags.
She returned to the Venetian capital in 1945, she opened a small workshop in the Re-education Institute located at the Zitelle, reintegrating marginalized girls into the world of tailoring work.
A little over ten years later, in 1956 she was awarded the Oscar of fashion, the Neiman Marcus Award, while her first fashion show in the Sala Bianca of Palazzo Pitti in Florence dates back to 1963.
The seventies are marked by the conquest of numerous awards and by a commercial agreement with the giant Mitsubishi Corporation for the exclusivity of the company lines in Japan. At the end of the decade the turnover of the house amounted to twelve billion lire.
Maria Pezzi, in the book of memories A life in fashion, written with Guido Vergani, says: