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Valentino: the sheik of chic

From Rome to the entire World: discover the story of the man who has created the Haute Couture. Valentino Clemente Ludovico Garavani at 17years old arrived in Paris to study fashion at the École des Beaux-Arts and at the Chambre Syndicale de la Couture Parisienne. Balenciaga, Jean Dessès and Guy Laroche are the ateliers where he worked, he refined the…
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Roberta di Camerino: the Queen Of Hollywood

The Real name was Giuliana Coen, but everyone knows her like Roberta di Camerino. Giuliana relied on the extraordinary craftsmanship of Venice to create one of the only major brands in the region. This craftsmanship was mixed with the neo-baroque style that would become her famous hallmark. “Soprarizzo” velvets woven in the dark on ancient looms, until Roberta di Camerino…
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Ken Scott: The Gardener of Fashion System

Ken Scott was a visionary and a realist who foresaw, when no one had tried to as yet, the “total look,” including furnishings and objects. He revolutionised the style of 1950s, 1960s and 1970s. Bright and sunny colours, unpredictable combinations, and joyful flowers became his “trademark.” Since 1962 he signed collections of clothes and accessories making him internationally renowned. Scott’s…
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History of Fashion: the fabulous 70s

70s fashion: from flower power to disco style. A decade characterized by flowery shirts to miniskirts, from flared jeans to ethnic caftans, from acid colors to psychedelic prints, from vertiginous wedges to low-cut sandals. Ten years of fashion where everything was possible. The 70s opened with a continuation of the hippie style, characterized by tie dye shirts, Mexican blouses, embroidered…
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Andrè Courregès: the man of the Swinging London

Andrè Courregès was born in 1923. He graduated in civil engineering and take part to the Second World War as an aircraft pilot.Back from the war, he decided to leave the world of engineering to embrace that of fashion. From that moment started his fashion revolution. In 1949, his passion for design led him to be hired as a cutter…
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Pierre Cardin: the pioneer of the Space Age-style

Born in Italy, radicalized in France, Pierre Cardin was the greatest avant-garde designer of all the time. In 1936, the fourteen year-old Pierre Cardin began his apprenticeship with a tailor in Saint-Étienne; after a brief experience at Manby, a tailor in Vichy, in 1945 he arrived in Paris, working first for Jeanne Paquin and then for Elsa Schiaparelli. First tailor…
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Azzedine Alaia: the King of cling

Alaïa’s career started with a part-time job finishing hems (assisted at first by his sister, who also studied fashion). He became a dressmaker’s assistant, helping to copy couture gowns by such Parisian couturiers as Christian Dior, Pierre Balmain, and Cristóbal Balenciaga for wealthy Tunisian clients.In 1957 Alaïa moved to Paris and worked on two collections at Guy Laroche, learning the…
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Jean Paul Gaultier: the revolutionary man

The irrepressible Jean Paul Gaultier has been creating inclusive fashion since 1976. From growing up in the suburbs, his extraordinary destiny has seen him become one of the greatest couturiers in the world, without attending fashion school. Thanks to his audacity, talent, irreverence and humour, of course! “I love to blend clothes, people, social classes, genres… and have fun with…
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Thierry Mugler: The bad boy of fashion system

Born in Strasbourg in 1948, Thierry Mugler moved to Paris in 1972 where he started working as a freelance designer for many famous fashion houses, firstly just in Paris and quickly expanding also to fashion houses abroad in cities like Milan, London and Barcelona, gaining fame and audience very quickly.  In 1973 he created his first collection called “Cafe de…
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Gianfranco Ferrè: the architect of haute couture

Born in Legnano in August 1944, Gianfranco Ferrè brought the rules of architecture into the fashion system, creating a special revolution for the haute couture. His debut in the world of fashion takes place when he started to design bijoux and accessories, which then gave to him architecture classmates. His creations were noticed by Rosy Biffi, owner of an avant-garde…
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