70s fashion: from flower power to disco style. A decade characterized by flowery shirts to miniskirts, from flared jeans to ethnic caftans, from acid colors to psychedelic prints, from vertiginous wedges to low-cut sandals. Ten years of fashion where everything was possible.

The 70s opened with a continuation of the hippie style, characterized by tie dye shirts, Mexican blouses, embroidered crochet lace tops, ponchos, capes and from military clothing.
As matter of the fact, the most important musical event was in 1969: the woodstock festival. Three days of music, freedom and love. From this moment, there was a change of style, cultural approach and new point of view for lifestyle.
Also in fashion there was a strong influence. The trousers were in jeans, canvas or suede, but strictly flared, while the dresses were known as tunics called “maxis”, and the skirts were wide and ankle-length. The colors were very bright and the accessories such as chokers, dog collars and handcrafted and natural ornaments such as wood, shells, stones, feathers, Indian beads and leather, reflected that mix of cultures, travels and exotic contaminations that this movement represented.

But, although the hippie style seemed to be the most popular, it was not the only trend worn by everyone. In that period there war a musical revolution. People started to love the nightlife, special party. There were the years of Soul Train and Studio 54.

Furthermore, the mid-1970s is also known as the revenge of the t-shirt or T-shirt, no longer considered as a simple undergarment, but intended as a real item of clothing with elaborate designs, shouted slogans or t-shirts representing the most popular sports teams. And while the “flower power” style of the Hippies faded, a new culture of clothing slowly spread, that of oversized sweaters, coarse wool cardigans, kimonos and oriental graphics, khakis, gauchos, vintage clothing and workman’s clothes, the result of an awareness of clothing intended as more practical and utilitarian clothing. Also adopting a more minimal and less worn-out approach, up to the trend of American activewear characterized by overalls, the tennis style of sneakers and headbands that survived from 1975 until all the 80s.

But from 1975 there was also the style for clubbing: paillettes, short dresses, psichedelic garments. All with the scope to be the most glamour of the party. During an event at the Studio 54, Bianca Jagger went to the club riding an horse. That was an incredible entrance!

The 70s opened with a continuation of the hippie style, characterized by tie dye shirts, Mexican blouses, embroidered crochet lace tops, ponchos, capes and from military clothing.
As matter of the fact, the most important musical event was in 1969: the woodstock festival. Three days of music, freedom and love. From this moment, there was a change of style, cultural approach and new point of view for lifestyle.

Also in fashion there was a strong influence. The trousers were in jeans, canvas or suede, but strictly flared, while the dresses were known as tunics called “maxis”, and the skirts were wide and ankle-length. The colors were very bright and the accessories such as chokers, dog collars and handcrafted and natural ornaments such as wood, shells, stones, feathers, Indian beads and leather, reflected that mix of cultures, travels and exotic contaminations that this movement represented.

But, although the hippie style seemed to be the most popular, it was not the only trend worn by everyone. In that period there war a musical revolution. People started to love the nightlife, special party. There were the years of Soul Train and Studio 54.

Furthermore, the mid-1970s is also known as the revenge of the t-shirt or T-shirt, no longer considered as a simple undergarment, but intended as a real item of clothing with elaborate designs, shouted slogans or t-shirts representing the most popular sports teams.

And while the “flower power” style of the Hippies faded, a new culture of clothing slowly spread, that of oversized sweaters, coarse wool cardigans, kimonos and oriental graphics, khakis, gauchos, vintage clothing and workman’s clothes, the result of an awareness of clothing intended as more practical and utilitarian clothing. Also adopting a more minimal and less worn-out approach, up to the trend of American activewear characterized by overalls, the tennis style of sneakers and headbands that survived from 1975 until all the 80s.

But from 1975 there was also the style for clubbing: paillettes, short dresses, psichedelic garments. All with the scope to be the most glamour of the party.

During an event at the Studio 54, Bianca Jagger went to the club riding an horse. That was an incredible entrance!